Laura Walsh, Writer

Dunkin’ Donuts In-Store Brochure

BROCHURE COVER

HEAD:
It’s easier to become an astronaut than a cup of great tasting Dunkin’ Donuts Coffee…

SUBHEAD:

And other amazing facts on how we bring you that smooth, mellow taste every time.

LOGO/TAG:

Dunkin’ Donuts®

Always great tasting coffee.

INSIDE

HEAD:
We reject more “candidates” than the space program.

COPY:

Every year, Dunkin Donuts inspects the world’s finest Arabica beans—and rejects most of them. Because it’s a rare coffee bean indeed that can pass the 28 tests in our selection process.

Once we’ve found the very best of the world’s finest coffee, we carefully select, roast, and blend beans from all over and grind and brew them just right to get that rich, smooth taste found only at Dunkin’ Donuts.

We’ve spent over 50 years perfecting this process. So that every single day, you can stop at Dunkin’ Donuts for that familiar, easy-drinking coffee you love.

No one else goes to so much trouble to make sure that the cup you get this morning will taste the same as one you had yesterday. Maybe that’s because no on else has customers who love their coffee the way you love Dunkin’ Donuts.

HEAD:

How we bring you great tasting coffee, every time.

TIMELINE:

We start while the beans are still on the trees and watch over our coffee all the way to your cup.

Inspecting

Dunkin’ Donuts Coffee experts inspect bean size, color, moisture and more to help give you the perfect taste every time.

Testing

Once the coffee arrives at our specially equipped Dunkin’ Donuts Coffee Lab, we take a closer look at qualities like coffee aroma and flavor.

Blending

Once we have the best beans from all over the world, our Super Tasters begin carefully blending them together in order get that smooth, mellow, easy-drinking flavor every time.

Brewing

Dunkin’ Donuts has a precise formula for brewing every pot of coffee, which includes the exact water temperature, coarseness of grind, and water-to-coffee ratio.

Serving

Shop owners train their employees to prepare your coffee just the way like it every single time.

SIDEBAR:

Every year, our coffee inspectors log over 50,000 miles searching the world’s plantations for the finest coffee beans.

We reject millions of pounds of coffee beans annually, and back to the market it goes.

To make sure you get that same great taste every time, Dunkin’ Donuts employs Super Tasters who can detect the tiniest differences in coffee flavor or aroma.

Every Dunkin’ Donuts shop owner has graduated from Dunkin’ Donuts University with a degree in “The Art of Brewing.”

BACK COVER

Now you can order our coffee online: www.DunkinDonuts.com

(Logo/Tag)

LEGAL:

Roughly just under 1% of every 120 astronaut candidates gets accepted for a space mission. Only 0.5% of the coffee available to us each year is accepted for Dunkin’ Donuts Coffee.

Dunking’ Donuts, Inc., 14 Pacella Park Drive , Randolph , MA 02368

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