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Laura
Walsh 617-549-5496
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Grant Writing Here
are some of the ways I can put my 13 years of experience as a copywriter
to work for your next grant proposal. The Summary:
It
helps determine whether a reviewer will be fully engaged in your lines
of reasoning—or distracted by thoughts of unreturned phone calls and
lunch. Boiling lots of information down into a simple, compelling hook
is a skill I’ve honed. Appealing to Multiple Target Audiences:
While one reviewer supports a project for at-risk youth, another
might be swayed by its arts component.
A reviewer with a medical background will have different
questions than someone in marketing. Good writers are like good
politicians, able to address large crowds while appealing to each
individual. Rational Arguments and Emotional Hooks:
At Profiling Your Organization’s People: When
I write bios for company Web sites, I start by reviewing resumes. Next,
I interview everyone, preferably in one large group. That’s when lists
of credentials and accomplishments start to turn into living, breathing
people whom your reviewers will want to meet. Keeping Things Simple and Clear:
Part of being a successful copywriter is knowing where some
description is needed and where a chart, table, or list of bullet points
is best. I’ll make sure the nuts-and-bolts sections of your proposal
(such as budget, income, quantitative info and evaluation criteria) are
clear, concise, and easy to get through. The Conclusion:
Or, in direct marketing parlance, “The Call to Action.”
Everything leads up to this final appeal for your audience to act. And
if I can lend a sense of urgency to a credit card offer, I can lend one
to your proposal, whatever it is. Act now, and get 50% off!
Although I’ve written
capital campaign materials, case statements, letters, and annual
reports, I’m new to grant writing. So, you can get an experienced
writer at 50% off my usual hourly rate.
(And of course, if you’re not completely satisfied, you pay
nothing.)
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