Beverly Hospital Birthing Center Radio Campaign
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Pregnancy
Stages :60
MUSIC
UNDER. ANNCR:
When you want to have a baby, you need quality care throughout your
pregnancy. From the planning stage— WOMAN:
I quit smoking a month ago. Is it safe to get pregnant now? ANNCR: —to the delivery stage, and all the ones in between. In some stages you need information. WOMAN: Can you tell me about vitamin supplements? ANNCR: In others, you need reassurance from someone you trust WOMAN: The baby isn’t kicking as much as before. Is that normal ANNCR:
And sometimes, you just need a sympathetic ear. WOMAN:
(TEARFULLY) I don’t even have time to water the plants, and I’m
going to have a baby?! ANNCR:
You can be in one stage one minute and another the next. WOMAN:
(SERENELY) I feel totally ready to be a mother. It’s like, this
is what I’ve been getting ready for my whole life. ANNCR:
Whatever stage they’re in, more mothers trust WOMAN
(ON PHONE): Hi again. I’m
having trouble breast feeding. Can
I come in? ANNCR:
For more information on our maternity services and providers, call |
Women
Agree :60
ANNCR:
When it comes to choosing prenatal care, no two women are alike. WOMAN A: (FORCEFULLY) I want an experienced obstetrician and access to all the latest technology WOMAN
B: (SOFT-SPOKEN, EARTHY
CRUNCHY) I want a nurse
midwife who sees pregnancy as part of life—not a medical condition. ANNCR:
Different women have different ideas about the perfect childbirth
experience. WOMAN
A: I need a nurse on hand to
coach me, for after my husband passes out. WOMAN
B: I don’t want to feel
like I’m in the hospital. I want a soothing environment with my family
around me. ANNCR:
But even with very different ideas on the kind of care they’re looking
for, many women agree on the best place to find it. WOMAN
A: WOMAN
B: ANNCR:
In fact, we welcomed over 2,700 new babies last year, And each
birth was a unique experience that the mother helped create. WOMAN
A: I like the idea of natural
childbirth, but can you have something on hand, for pain, just in case? ANNCR:
For more information on our maternity services and providers, call SFX: RELAXATION TAPE, I.E., WAVES WITH FLUTE MUSIC, OR THE LIKE WOMAN
B: I float above
discomfort—on the waves of my own breathing. ANNCR:
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