Beverly Hospital Birthing Center Radio Campaign

Pregnancy Stages

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MUSIC UNDER.

ANNCR:  When you want to have a baby, you need quality care throughout your pregnancy. From the planning stage—

WOMAN:  I quit smoking a month ago. Is it safe to get pregnant now?

ANNCR:  —to the delivery stage, and all the ones in between. In some stages you need information.

WOMAN:  Can you tell me about vitamin supplements?

ANNCR:  In others, you need reassurance from someone you trust

WOMAN:  The baby isn’t kicking as much as before. Is that normal 

ANNCR:  And sometimes, you just need a sympathetic ear.

WOMAN:  (TEARFULLY) I don’t even have time to water the plants, and I’m going to have a baby?!

ANNCR:  You can be in one stage one minute and another the next.

WOMAN:  (SERENELY) I feel totally ready to be a mother. It’s like, this is what I’ve been getting ready for my whole life.

ANNCR:           Whatever stage they’re in, more mothers trust Beverly Hospital than anyplace else on the North Shore . With all our maternity providers, prenatal classes, childbirth options, and postpartum care, Beverly Hospital can care for you throughout your pregnancy. And beyond.

WOMAN (ON PHONE):  Hi again. I’m having trouble breast feeding.  Can I come in?

ANNCR:  For more information on our maternity services and providers, call
888-253-0800.
Beverly Hospital . It’s where to start a new life.

 

Women Agree

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ANNCR:  When it comes to choosing prenatal care, no two women are alike.

WOMAN A:  (FORCEFULLY)  I want an experienced obstetrician and access to all the latest technology

WOMAN B:  (SOFT-SPOKEN, EARTHY CRUNCHY)  I want a nurse midwife who sees pregnancy as part of life—not a medical condition.

ANNCR:  Different women have different ideas about the perfect childbirth experience.

WOMAN A:  I need a nurse on hand to coach me, for after my husband passes out.

WOMAN B:  I don’t want to feel like I’m in the hospital. I want a soothing environment with my family around me.

ANNCR: But even with very different ideas on the kind of care they’re looking for, many women agree on the best place to find it.

WOMAN A:  Beverly Hospital .

WOMAN B:  Beverly Hospital .

ANNCR:  In fact, we welcomed over 2,700 new babies last year, And each birth was a unique experience that the mother helped create.

WOMAN A:  I like the idea of natural childbirth, but can you have something on hand, for pain, just in case?

ANNCR: For more information on our maternity services and providers, call Beverly Hospital at 888-253-0800

SFX:  RELAXATION TAPE, I.E., WAVES WITH FLUTE MUSIC, OR THE LIKE

WOMAN B:  I float above discomfort—on the waves of my own breathing.

ANNCR:  Beverly Hospital . It’s where to start a new life.

 

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