IBM System/36 Direct Mail Package
OE TEASER:
Introducing a new IBM product that will change the way your System 36 customers see you.
BROCHURE HEAD:
Introducing a major new IBM product that will change the way your System/36
customers see you.
SUBHEAD:
The adventure begins this fall.
INSIDE
SUBHEAD:
Over 100,000 System/36 customers need your help.
COPY:
IBM System/36™ customers all over the country are in jeopardy. Their current systems may not allow them to run applications as fast as they want, or to increase their capacity to the level they need. These customers see no alternative to abandoning their System/36, but object to the high cost of setting up a new system.
SUBHEAD:
Come to the rescue with a powerful new product.
COPY:
This fall, IBM will introduce a major new product in the System/36 series that you’ll be able to offer prepackaged to your customers at an amazingly low price. A simple box swap will give your customers increased capabilities and performance, with lower maintenance costs and absolutely no software rewriting. Your customers will be able to utilize their current skills, applications and, most likely, their existing peripherals, as you help them position themselves for growth in RISC architecture.
SUBHEAD:
Earn the admiration of your customers and compensation from IBM.
COPY:
By introducing this new product, you can ensure that your current System/36 customers will be your future System/36 customers. In addition to giving you advance notice of the formal product announcement, we’re offering you the opportunity to be a part of a cooperative marketing effort. If you choose to participate, we’ll provide you with marketing information, personalized advertising materials, technical support and sales compensation.
SUBHEAD:
You have to act faster than a speeding microprocessor.
COPY:
The formal announcement of this new System/36 product is right around the corner. In order to take advantage of the product launch, we need to hear from you no later than September 15. We’ll send you details on the program and the compensation plan, along with product information and marketing materials.* So send in the reply form or fax it to us today at 1 800 647-1133.
LOGO:
IBM Direct
LEGAL:
* IBM reserves the right to modify or withdraw this program at any time.
IBM is a registered trademark and System/36 is a trademark of the International Business Machine Corporation.