Planned Parenthood Direct Mail Campaign

 

 

 

Postcard #1

 

HEAD:

Consider it your “Oops I Forgot My Diaphragm” Pill.

 

COPY:

So the heat of the moment has passed, and you realize your diaphragm is still safe in your sock drawer. Luckily, there’s the Morning After pill, a safe way to prevent pregnancy for up to 72 hours after unprotected sex. So hurry up and call. 1.800.258.4448.

 

Bring in this postcard for $10 off an annual exam.*

 

LOGO:

Planned Parenthood League of Massachusetts

 

www.pplm.org

 

1055 Commonwealth Ave. , Boston MA

 

*Expires 7/31/01 .

 

 

Postcard #2

 

HEAD:

Also known as the “Oh, Sh*t, The Condom Broke” pill.

 

COPY:

It happens. You do the right thing, but the condom doesn’t cooperate. Luckily, there’s the Morning After pill, a safe way to prevent pregnancy for up to 72 hours after unprotected sex. So hurry up and call. 1.800.258.4448.

 

Bring in this postcard for $10 off an annual exam.*

 

LOGO:

Planned Parenthood League of Massachusetts

 

www.pplm.org

 

1055 Commonwealth Ave. , Boston MA

 

*Expires 7/31/01 .

 

 

Postcard #3

 

HEAD:

Often referred to as the “Uh-Oh, He Didn’t Pull Out in Time” pill.

 

COPY:

Pulling out sounds like a great idea until it’s actually time to. Luckily, there’s the Morning After pill, a safe way to prevent pregnancy for up to 72 hours after unprotected sex. So hurry up and call. 1.800.258.4448.

 

Bring in this postcard for $10 off an annual exam.*

 

LOGO:

Planned Parenthood League of Massachusetts

 

www.pplm.org

 

1055 Commonwealth Ave. , Boston MA

 

*Expires 7/31/01 .

 

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