Q2 NEWSLETTER COVER
HEAD:
(kem´is
tre) The science of mixin’ stuff
together ‘til somethin’ explodes.
SUBHEAD:
Customer
“A” +
Reebok Solution “X” =
BANG!!!
COPY:
At
Reebok, we’re always brewin’ up potent new solutions for different
athletes’ needs. So once you know whether customer “A” is a hard-core
marathoner or a frenzied soccer fan, all you have to do is introduce the right
Reebok technology and BA-BOOM!!!—you’re
creating possibilities one athlete at a time. These are powerful elements
you’re dealing with, so read on for the low-down. And don’t forget those
stylin’ safety glasses.
FIRST
SPREAD
HEAD:
Molecules
in Motion.
INTRO
COPY:
You’ve
seen it. A lone figure. Moving with the tireless, animal gait that says, “I
can run forever-r-r-r-r.” If you
run, you know all about it. If you don’t, you can’t help but envy it. The
simplicity. The joy. The freedom of moving through space unencumbered by any
equipment except what God gave you—along with the shoes. The brilliant,
wonderful shoes. Hey, runners don’t get a lot of toys to play with, so we’re
fanatical about the technology behind the few toys we have. We’ll tell you
more about our shoes than most people can tell you about their cars, gushing
about medial support and impact absorption at footstrike. More importantly, we
know what feels right and we’ll search the world over to find it. And who can
blame us? The clock is unforgiving. Every flaw in form or fitness, every shadow
of doubt or fatigue, every excess gram, drags you down by precious seconds.
Course, the flip side is that every lung-bursting flight of stairs, every hot
fudge sundae passed by, every morning you drag your sorry butt onto the
still-dark streets, helps you go a little further— a little faster than the
day before. That’s why we run.
SUBHEAD:
Marie
Jose Perec
COPY:
The
Top 400-Meter Runner of Her Era. That distinction alone would be enough for most
athletes. But for Marie Jose Perec the winning equation is anything but simple.
She went on to become the first female Olympian to win both the 200- and
400-meter events in
Opus
3D
If
you think she’s tough on herself, imagine how she is on her shoes. But
whatever Marie dishes out, the Opus 3D takes it in stride and delivers ultra
lightweight cushioning.
SUBHEAD:
Ato
Bolden
COPY:
You
take a 100-meter world record of 9.84 and knock it somewhere down in the 9.70s.
To Ato Bolden, it’s not that difficult to figure. And this young sprinter may
well have the speed to do it. At 23, he scored bronze in
SHOE
COPY:
With air channel technology that gives him support where and when he needs it most, the DMX6 is Ato’s preferred launch pad.
SHOE
COPY:
3D
Areeba
As
a world-class hurdler, Kim Batten was looking for a featherweight shoe with
plenty of road feel. And that’s why, when Kim found the 3D Areeba, she was all
over it.
SHOE
COPY:
Run
DMX10
Any
runner looking for the ultimate heel-to-toe cushioning and shock absorption
should take this luxury shoe for a ride.
SHOE
COPY:
3D
Electrolyte
Another
winner in the featherweight class, the 3D Electrolyte is a favorite among
runners looking for arch support that won’t drag them down.
NEWSLETTER
2ND SPREAD
HEAD:
Spontaneous
Combustion
INTRO
COPY:
Drop
a soccer ball on the ground. Then see how long you can watch it smirking up at
you before you just have to kick it, drilling it laser-like 30 feet down the
field. Or sending it spinning in a sneaky, swerving arc. Now add 21 other
players who are as obsessed as you are with nailing this little sphere. Players
who will run, and jump, and run, and dive, and run, and torque, and run, and
pounce. And run. And there you have
a soccer match. There’s no better place to bear witness to the athletic
spirit. The focus. The passion. The lungs.
Is it any wonder fans are drawn so totally into the frenzy? They’re watching
an explosion waiting to happen.
SUBHEAD:
Eric
Wynalda
COPY:
Intense,
tireless, and the master of swerving kicks, Eric Wynalda may be tough to follow
on the field but his career track is impossible to miss. The leading scorer of
the San Jose Clash went on to make the first goal in MLS history, and he’s
currently the all-time US scoring leader with the most caps on the US national
team. Watch him if you can.
SUBHEAD:
DMX
Evolution GSC
COPY:
Eric’s
fleet feet are encased in the DMX Evolution GSC. The GSC outsole gives bite on
the ground, while DMX cushioning takes the shock out of landings after Eric goes
ballistic.
SUBHEAD:
Julie
Foudy
COPY:
If
there’s a goal in sight, don’t get between it and Julie Foudy. Her
leadership and drive helped the US team capture gold in Atlanta, earned her a
100th cap on the US National Team and, off the field, helped put the squeeze on
child-labor practices in Pakistan. If you meet up with Soccer Magazine’s Woman
of the Year, just pray you’ve got nothing she wants.
SUBHEAD:
When
it comes to child labor we don’t play around.
COPY:
After
learning that soccer balls in
MERCHANDISING
TIPS COPY:
Mass
Merchandising.
Take your newest, hottest inventory and display it on the wall.
Forget
Roy G. Biv
Color
is key in each story. Display merchandise on shelving so that vertical bands of
color read like this from light to dark:
White•Yellow•Orange•Red•Green•Blue•Purple•Brown•Black.
Name
that element.
If the shoe on the shelf says Reebok, so should the shelf itself.
Measuring
volume.
A footwear display consists of one shoe to a shelf, no more, no less.
NEWSLETTER
3RD SPREAD/B-BALL
HEAD:
In
a fluid state.
COPY:
Trying
to follow Iverson’s ball is like tracking the ace in three-card monty—just
when you think you’ve got your eye on it, it turns up someplace else.
Behind-the-back passes and I’s trademark cross-crossover dribbling have left
plenty of NBA guards staring slack-jawed at empty space, and it earned I last
season’s Rookie of the Year award.
Now
in his second season, Iverson is focusing on using his singular style to support
his fellow 76ers, proving once and for all that there’s plenty of team in I.
Some
I-Poppin’ Stats from this Season.
Game-High
31 points, 6 assists, 4 steals, 3 rebounds in a 99-98 win over the Dallas
Mavericks on 11/13.
Game-High
26 points, 15 assists, 5 rebounds, in a 114-100 win over the Houston Rockets on
11/12.
Team-high
23 points, 10 assists, 5 rebounds against the Seattle Supersonics on 11/9.
Game-high
33 points, 4 rebounds, 4 steals, and 3 assists
against the Milwaukee Bucks on 11/6.
Team-high
21 points, 11 assists, and 4 steals against the
Atlanta Hawks on 11/5.
SUBHEAD:
The
Answer
COPY:
If you watch a game in slo-mo, you might get a peep at what I has on his feet. And with ten air chambers The Answer is in constant flow, delivering support where and when it’s needed most—much like I himself
NEWSLETTER
3RD SPREAD
HEAD:
What
does X equal?
COPY:
The quarterback who out maneuvers two tons of defense and then pounds
straight for the end zone. The outfielder who can run full tilt, stop on a dime,
leap in the air, and send the ball humming home. Reebok has the technology for
every athlete’s needs, even when those needs aren’t so easy to pin down.
From lightweight cushioning, to flexible stability, these shoes have it all.
SUBHEAD:
John
Elway
COPY:
With
his big, beaming mug all over Superbowl XXXII, how could anyone not get behind
the Broncos? It’s not just
Elway’s skill as a quarterback but his love for the game that makes him such
an inspired leader . And like a great leader, he
doesn’t ask anyone to do anything he won’t do himself, running with the ball
in the shadow of mammoth defensemen, when other quarterbacks would wet their
pants.
SUBHEAD:
Gary
Sheffield
COPY:
He
can hit like you read about, and you will ‘cause his name is already all over
the Marlin’s record book.
SUBHEAD:
On
the court, in the field, at the gym, or on the road, one shoe fits.
Eolian
DMX6
Six-pod
cushioning and mesh upper make it the air conditioned luxury ride.
Navarone
Designed
for maximum stability under any conditions.
3D
Pow
This
durable featherweight
provides plenty of flexibility and
ankle support.
Versarun
II
Plenty
of flex in the forefoot with all around stability make it a go anywhere shoe.
Versarun
Ultra
Maximum
stability for every move, front to back or side to side..
MERCHANDISING
TIPS:
Order
in the Universe.
Make sure each display shoe is clean, stuffed with paper or a shoe tree,
and facing in the same direction.
Collecting
Specimens.
Here’s your handy Footwear Display Size Chart:
Mens 9•Womens 7•Juniors 3•Childrens 10•Infant 4
Compound
Elements.
If they like the shoes, they’ll like the jersey. Or the wind pants. Or
the warm ups. To cross-merchandise is divine.
SHOE
COPY:
Run
DMX6 Leather
Think
leather is better? Get all the benefits of DMX6 with a
stylin’ leather upper.
APPAREL
COPY
MEN’S
CROSS TRAINING:
Check
out the men’s cross training collection, featuring go-anywhere, do-anything
clothes made from Reebok’s high performance fabrics.
MEN’S
RUNNING:
The
men’s
running collection featuring Reebok’s high-performance fabrics. There’s
nothing better if you want to be cool.
WOMEN’S
RUNNING:
Don’t
underestimate them just because they’re pretty. These clothes are for women
who aren’t afraid to sweat.
REVOLUTION
COLLECTION:
Keeping
these in stock could be a battle. The Revolution Collection features Reebok’s
high-performance fabrics with awesome graphics.
BACK COVER:
SUBHEAD:
Put
Your Hands Together For:
Julie
Foudy for her involvement in battling child labor. Julie has agreed to endorse
Reebok’s new soccer ball bearing the “Guarantee: Manufactured Without Child
Labor” seal, after going
Julie
Foudy again for leading the U.S. Women’s team to victory over
The
Liverpool Football Club for continuing to show us soccer at it’s
best, with style, finesses, and ferocious zeal. Reebok is proud to be a sponsor.
John Elway, for helping give us the best Superbowl in recent memory—and for winning!