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Sports and Leisure
Skiing, cycling, hiking, biking, strength training…They’re all things I love to write about (along with related paraphernalia) because they’re all things I love to do.
Reebok Clerk Training Kits
At the crucial moment-of-purchase, it's not Shaq or "I" who
guides the consumer toward a particular shoe. It's the 17-year-old sales
clerk.
That’s why Reebok’s clerk training kits need to accomplish three important tasks:
grab and hold the attention of a 17-year-old sales clerk, make the technology easy to grasp, retain, and pass on to a customer, and position Reebok as a cool shoe to sell.
A quarterly clerk newsletter wove technology and sales tips with athletes’ profiles and stats to keep it interesting and memorable. Product cards and wall posters helped make the clerks’ jobs easier by keeping the pertinent facts close-at-hand.
 
(newsletter
cover)
(product cards)
Read Copy
Art Director: Chuck Taylor
Creative Director: Damon Meibers
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