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High Technology
From networking solutions to home electronics, I’ve translated all kinds of technology into friendly, effective copy. Here are some of the high-tech clients I’ve worked for:
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Bose
CompuCustom
Cozone.com
Creative
Systems, Inc
Hifi.com
IBM |
ICE'd Cinelook
Lotus
Mango
Medley
Mobilesoft
Noblenet
Vialog |
IBM Direct Mail
Long after abandoning System 36, a mid-range computer line, IBM came up with an affordable solution to help System/36 customers migrate to the AS/400 line. There was just one problem: the best way for IBM to reach System 36 customers was through former IBM reps who had been let go but were still serving System 36 customers as independent consultants. Approaching these former IBMers to represent the new bridge solution was a delicate matter. The creative solution was to ensure reps that the new product line would help strengthen their customer relationships.
(This outer envelope contained a T-shirt and brochure. The response
rate was a whopping 50%.)
Brochure:
(brochure
cover)
(brochure inside)
Read Copy
(fulfillment kit) Art
Director: Marsha Huber
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